Company Name: Singular Projetos
Location/Region: Aracaju, SE, Brazil
Industry: Engineering projects
Implemented Applications: Sales, Projects, Inventory, Accounting,Discuss,Documents
Odoo Users: 42
Hosting Type: Odoo SaaS
Singular Projetos, a company from Sergipe with 14 years in the market and a specialist in civil engineering projects (building installations), has undergone exponential growth in recent years, essentially tripling in size. Odoo was adopted strategically not only to maintain the quality clients had come to expect, but to improve it, addressing the decentralization of information and the lack of project control and tracking. With Odoo, Singular not only standardized its internal processes but also enabled a 100% scalable operation to serve clients across 9 Brazilian states.
The Challenge: Maintaining Quality at Scale
Before fully implementing Odoo, Singular was experiencing a growth boom, jumping from 11 to 33 employees in just one year. This triggered an alert among the company's management, who identified several areas in need of improvement:
- WhatsApp and Email: Preventing critical project information from getting lost in private conversations;
- Excel Spreadsheets: Multiple directories could confuse the production team and hurt productivity;
- Lack of Standardization: New employees required significant time from senior staff to learn all processes, as none were documented;
- Financial Invisibility: The difficulty in measuring the actual time spent on each project hindered both fair pricing and realistic deadlines.
"Organizing information with 10 people is completely different from doing it with triple that it's a whole different reality. Odoo connected all those loose ends."
The Solution: Centralization and BIM Methodology in Management
Singular was already familiar with Odoo in its free version, but recognized that unlocking its full growth potential would require the robustness of the Enterprise edition. With the support of a tailored implementation, the company unified its operations across several modules:
- Projects & Sub-tasks: Use of templates to create assembly-line workflows for engineering projects (electrical, plumbing, fire suppression, gas, fire prevention and fighting, among other disciplines).
- Timesheets: Rigorous tracking of time dedicated by the entire team.
- Discuss: Full replacement of WhatsApp with internal communication centralized in the Chatter.
- Knowledge: Creation of a library of technical procedures and training courses to maintain delivery standards.
- CRM & Sales: Management of long-cycle proposals, common in the construction industry.
"Time tracking was fundamental for us. We gained the data to make better decisions, shift strategies, and establish fairer budgets and achievable deadlines. "
Results: From Perception to Real Data
The transition to Odoo delivered gains that directly impacted the company's bottom line:
- Identifying Losses: By cross-referencing Timesheet hours with fixed costs, Singular discovered that certain projects were breaking even or generating negative margins. This enabled a strategic price adjustment as early as the beginning of 2026.
- End of WhatsApp Chaos: Communication is now contextualized within each project. If a designer leaves the company, the full technical history remains accessible.
- Enabling Remote Work: With centralized management, the company hired professionals in other states while maintaining real-time productivity oversight.
- Competitive Differentiator: Internal organization became a sales argument. Recently, Singular won a contract with one of Brazil's largest construction companies by presenting its Odoo-based process structure as proof of reliability.
Next Steps: Inventory and Expansion
With project, financial, and commercial workflows running smoothly, Singular has just finished structuring the Inventory module. The goal now is to consolidate its presence in new markets, using Odoo as the backbone that ensures wherever a team member may be the "Singular Standard" of quality is upheld.
